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KKR Acquires Leading Japanese Beauty Platform Ci Flavors

Published August 26, 2026
Published August 26, 2026
A.C. via Unsplash

Key Takeaways:

  • Ci Flavors has grown into one of Japan's leading beauty and lifestyle brand platforms.
  • KKR acquired Ci Flavors from existing shareholders.
  • KKR is making this investment as part of its flagship Asia Pacific private equity strategy.

L Catterton, eBeauty Group, and Yanagi Capital Partners have exited Ci Flavors.

WHO: Ci Flavors is the holding company for Cosme Company, a leading multi-brand haircare and skincare company headquartered in Tokyo, Japan. Since its founding by its President Yusaku Horiuchi in 2011, Cosme Company has continually created and developed unique brands in keeping with its core value of "understanding customers' demands better than anyone else." Its portfolio includes brands such as &honey, 8 The Thalasso, Unlabel, Theratis, and Moroccan Beauty. Its operations span brand sales, OEM manufacturing, D2C and e-commerce channels, directly managed department store retail, and global ingredient and materials procurement. The company has an established presence in Japan’s haircare market, particularly in shampoo and hair treatment products, and has recorded growth in overseas sales, including in Asia and North America.

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR sponsors investment funds that invest in private equity, credit, and real assets, and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group.

WHY: This transaction builds on KKR’s deep experience investing in consumer businesses globally with plans to support further...

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